| Business Research Methods (Mcgraw-Hill/Irwin) |  | Authors: Donald Cooper, Pamela Schindler
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $118.00
as of 5/16/2012 20:22 EDT details
New (42) Used (43) from $104.50
Seller: Pack Of Books
Sales Rank: 9,381
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 11
Pages: 784
Number Of Items: 1
Shipping Weight (lbs): 4
Dimensions (in): 11 x 8.5 x 1.2
ISBN: 0073373702
EAN: 9780073373706
ASIN: 0073373702
Publication Date: August 26, 2010
Availability: Usually ships in 1-2 business days
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Product Description
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
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