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Marketing Management (13th Edition) (Marketing Management) | 
 enlarge | Authors: Philip Kotler, Kevin Keller
Publisher: Prentice Hall
Category: Book
List Price: $173.33
Buy Used: $95.00
You Save: $78.33 (45%)
New (45) Used (31) from $95.00
Rating:  4 reviews
Sales Rank: 772
Media: Hardcover
Edition: 13
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.1
Dimensions (in): 10.9 x 8.8 x 1.3
ISBN: 0136009980
Dewey Decimal Number: 658.8
EAN: 9780136009986
ASIN: 0136009980
Publication Date: March 6, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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| Customer Reviews:
 New Edition Marketing text book August 13, 2008
Meow Zhang (New Jersey)
I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.
 Excelente July 9, 2008
Angel J. Arroyo Roa
1 out of 4 found this review helpful
Muy buen libro, tiene buenos ejemplos y los capitulos y demas informacion es facil de entender. Te lo recomiendo.
The classic marketing textbook May 27, 2008
M. M. Geense (The Netherlands)
1 out of 3 found this review helpful
This is really a good mainstream marketing textbook for countries with a well developed consumermarket. It covers all important subjects in a concise and smooth way. Relevance can be improved by switching focus from an American to a truly international practice.
More attention should be paid to the "good citizenship" concept. It's the licence to operate in a country. Mix it with the concepts of Naomi Klein and you will be well-prepared for your marketing job.
great service May 19, 2008
Kimberly M. Gotches
0 out of 13 found this review helpful
I received the order exactly as expected - in great condition and on time. Thank you!
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