| Public Relations Cases |  | Authors: Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar
Publisher: Wadsworth Publishing
Category: Book
List Price: $152.95
Buy New: $103.94
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New (31) Used (35) from $102.63
Seller: TNG
Sales Rank: 179,094
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 9
Pages: 448
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.3 x 0.8
ISBN: 1111344426
EAN: 9781111344429
ASIN: 1111344426
Publication Date: January 1, 2012
Availability: Usually ships in 1-2 business days
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Product Description
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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