| An Introduction to Visual Theory and Practice in the Digital Age |  | Authors: Harlen Makemson, Brooke Barnett, Phillip Motley, David Copeland Publisher: Peter Lang Publishing Category: Book
Buy New: $119.95 as of 5/16/2012 21:49 EDT details
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Seller: Amazon.com Sales Rank: 5,696,820
Languages: English (Unknown), English (Original Language), English (Published) Media: Hardcover Edition: First printing Pages: 176 Shipping Weight (lbs): 0 Dimensions (in): 8.8 x 5.8 x 0.8
ISBN: 1433109042 EAN: 9781433109041 ASIN: 1433109042
Publication Date: February 28, 2011 Shipping: Eligible for FREE Super Saver Shipping Availability: Usually ships in 2 to 3 weeks
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Product Description Advances in digital technology over the past two decades have created a wide array of new media platforms, channels, and delivery mechanisms. Through these, people can receive staggering amounts of content. As a result, both consumers and producers of media have exciting new options in creating and acquiring content. An Introduction to Visual Theory and Practice in the Digital Age is designed to prepare students for becoming producers of sophisticated digital media. It combines elements of visual theory and design with the practice of creating interactive media content. A framework for working in the digital world is also provided: students are asked to consider the legal, ethical, and historical aspects of visual theory and design and then combine those concepts with visual design principles and proper composition of still images, video, and sound. Real-world examples are provided, with a section where media professionals explain how theory and practice are brought together. Designed as an introduction to the field, this book is suitable for undergraduate courses including those in multimedia journalism, visual communication, and mass communication practices.
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