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Managerial Economics: Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)

Managerial Economics: Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)Authors: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: South-Western College Pub
Category: Book

List Price: $282.95
Buy New: $92.48
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Seller: Cloony
Sales Rank: 242,506

Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 12
Pages: 768
Number Of Items: 1
Shipping Weight (lbs): 3.4
Dimensions (in): 10.1 x 8.2 x 1.2

ISBN: 1439079234
EAN: 9781439079232
ASIN: 1439079234

Publication Date: August 3, 2010
Availability: Usually ships in 1-2 business days

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Product Description
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.


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